Facebook: A consolidated option

Jorge GarcíaSocial Media Marketing0 Comments

To say that social media is a fundamental tool for digital marketing is no longer a risky statement. It’s a euphemism, really. Indeed, the advertising industry took for granted what in some years has become a reality. Every year, social media traffic and markets grow even higher and, after 7+ years in the market, social networks have shown they are … Read More

Retargeting: Your Best Ally

Fanny RojonRetargeting0 Comments

Retargeting is a digital marketing technique where advertisers target users who have visited their website in the past using banner ads on display networks across the web. Retargeting helps advertisers increase their conversion rate by only targeting users that have had a previous experience with their brand (qualified users), even though that experience did not lead to a conversion or a … Read More