Reach New Audiences Online with YODA

Camilo FernandezOnline advertising, Traffic Acquisition, Traffic Quality0 Comments

YODA – Digital Marketing Made Simple One of the biggest digital agencies in Spain and one of the largest audience acquisition companies in the world have come together to create YODA. Ad efficiency and high-quality traffic generation software Technology and knowledge to make the most sophisticated digital marketing available to the smallest budgets Nowadays, more and more people are buying online … Read More

Quality Assurance – Trust Is Good But Control Is Better

Miriam GraueData, Online advertising, Traffic Quality, Volume & Quality0 Comments

The company or organization that claims to have no data quality issues is as trustworthy as a person that claims to never have made a mistake. Errors are not only an intrinsic part of human nature, machines also fail. The quality assurance process that should be implemented depends a lot on the specific context. Marcoumar is a popular blood thinner … Read More

What a partnership is really about

Fanny RojonOnline advertising, partnership0 Comments

Ah. The famous handshake picture. What a treat. Let’s discuss a potential collaboration, agree on the terms and shake on it / sign a contract. A partnership is born. And yet, so many partnerships fail. Because in reality, it is a bit more complicated than that. Let’s start with the definition of a partnership. “A partnership is an arrangement in … Read More

The Increasing Role of Data in Digital Marketing

Gustavo ToranData, Display Monetization, Online advertising, Search Monetization, Traffic Quality0 Comments

Every click, every pageview, every interaction is a data point. From a statistical point of view, a data point is a set of measurements of a statistical population. In digital marketing, a data point is a potential opportunity to know your user better and optimize your digital strategy.  At JOT, data is critical for our goal: to help our partners … Read More

Innovation for A Data-Based Digital Marketing Approach

Fernando PeralesInnovation, Online advertising0 Comments

High-quality traffic at a huge scale At JOT, we specialize in the generation & monetization of very high-quality web traffic for premium partners. We help our partners acquire new audiences relevant for their specific business, sending them the very best quality traffic from trusted sources and optimizing our campaigns in real time across countries, languages and devices on multiple platforms. … Read More

You’ve got great content. But are you reaching the right audience?

Jorge AlonsoContent Marketing, Display Monetization, Online advertising, Traffic Acquisition, Traffic Quality0 Comments

Your site is full of incredible content and you know it. Great journalists, editors, product managers and content strategists are working with you to keep creating new content on an ongoing basis. Your IT department has indeed pulled it off. The user experience left everyone in your team speechless. You have something worth visiting. “So why aren’t I getting more … Read More

Display Advertising: Get more from your Content

Jorge GarcíaContent Marketing, Display Monetization, Online advertising, Traffic Acquisition, Traffic Quality0 Comments

Why Content Distribution? Is it worth spending money on ads to distribute and spread your content on the internet? Despite the fact that you can get a lot of traffic with a good SEO & social media strategy, there are many reasons why you should buy ads to get more from your content. First of all, organic traffic (SEO & … Read More